When she showed her S/S 2011 collection for Versace, Donatella strongly decided to completely turn around image of the house, especially image of the male models.
Until now there was a lot of masculine guys and it was a little bit contrary from the rest of the fashion world, but Donatella this time took young , slim guys and wore them in Versace style but much more cleaner, edgy, rocky. It was almost like Dior Homme from Hedi Slimane time.
Now the campaign follows all that idea, with blond slim models, graphic patterns and leather. New Versace !
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